Social networks or digital marketing platform are increasingly present in our lives, so it is becoming imperative for businesses to get on the boat. Twitter is very big for companies, because it provides a place to share news, engage with loyal customers and attract others, although it is not easy.

Some opt for quick fixes, like buying followers (something I’ve never done), but I do not see the point to these strange tactics. It can offer short-term growth, but it will not give you that engagement that organic followers offer.

Return favors

Follow the people who retweet your messages, especially when they take the time to read the articles you have written and commented on something. Also take the opportunity to commit when possible. The more you cover, the more people will respond and correspond following you or making comments.

Stay active

Follow new people every day even if you can only dedicate a few minutes to each platform. I usually do this on my phone when I wait for someone.

Expand your network

Do people ask for quality over quantity? It’s true, but I prefer to have both to maximize my reach. You must continue to build your community, both online and offline. I have met many contacts in my community for my tweets or for the shares.

Make retweeting a habit

Although I have many followers to answer, every day I retweet at least one person. This will sometimes give you a fan for life. I love Instagram, I spent a month focusing on following people, in a short time my presence in social networks grew rapidly. That said, you should be consistent in gathering followers and participating with others on a regular basis.

Pay attention

Keep your eyes open for those who retweet you or who share your content. Like a tweet so that the person sees that you are attentive. The more people see that you appreciate their efforts, they can retweet you. The more visible your brand is on other pages, you will generate more organic followers.

Stay focused

Tweet relevant and high quality content. People will visit your page regularly to share your tweets. When people are excited to communicate your message, your account will have more visibility.

Make networking and participate

Take it to the offline medium. These days people communicate their love for food, nature and other passions. For example, if you are passionate about photography, organize a photo walk. When you take your social networks to the real world, people will share your photos and get more followers. This is a great way to start an online and offline conversation.

Show your skills

If you are a writer with informative and pertinent content put it there. The same for good images. People will share them and this will make you visible to have more fans.